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The Story Behind GTM Edge

GTM Edge was born from a simple observation: the most valuable insights about go-to-market strategy come from the practitioners who have lived through the challenges, made the tough decisions, and learned from both successes and failures.

While there's no shortage of theoretical content about GTM strategy, we found a gap in practical, experience-based knowledge sharing. GTM Edge fills this gap by capturing authentic conversations with B2B marketing and sales leaders who are willing to share the real story behind their go-to-market approaches.

What Makes GTM Edge Different

  • Practitioner-Led Insights

    • Every episode features leaders who have directly implemented and evolved go-to-market strategies in B2B organizations. We focus on the practical "how" rather than just the theoretical "what".

  • Journey-Focused Conversations

    • Instead of highlighting only successes, our discussions explore the complete journey—including challenges faced, mistakes made, and lessons learned along the way.

  • Actionable Takeaways

    • Each conversation aims to provide insights you can actually implement. We dig into specific tactics, tools, and approaches that have proven effective in real-world scenarios.

Topics We Explore

Our conversations cover the full spectrum of go-to-market strategy, including:

  • Strategic GTM planning and execution
  • Alignment between marketing, sales, and product teams
  • Revenue operations optimization
  • Customer acquisition strategies that actually work
  • Digital transformation of traditional GTM approaches
  • Measuring and optimizing GTM performance
  • Adapting GTM for different business models and markets

Why Listen to GTM Edge

Whether you're a marketing leader, sales executive, or GTM strategist, GTM Edge provides:

  • Practical insights from peers who understand your challenges
  • Fresh perspectives on common GTM obstacles
  • Validation for your current approaches or inspiration for new ones
  • A sense of community with fellow GTM practitioners

How to Get Involved

Listen to Episodes

Once launched, GTM Edge will be available on all major podcast platforms including Apple Podcasts, Spotify, Google Podcasts, and directly on our website.

Share Your Story

If you have experience leading go-to-market strategies in B2B organizations, we'd love to feature your insights on GTM Edge.

Suggest Topics

Have questions you'd like us to explore with our guests? We welcome your input on topics that matter to you.