Meet Your Host
Arun Gopalaswami
B2B Go-to-Market Specialist & Podcast Host.
My Background
I'm a seasoned go-to-market executive and startup mentor with extensive experience in Account-Based Marketing and digital customer acquisition in the B2B space.
Throughout my career, I've:
- Conceptulaised and built an Account Based Marketing Platform
- Consulted startups on effective GTM execution and scaling
- Developed innovative approaches to digital-first buyer experiences
My Podcast Experience
Before launching GTM Edge, I hosted The ABM Voice podcast, producing over 25 episodes featuring top industry voices in Account-Based Marketing. This experience allowed me to develop a conversational style that draws out valuable, practical insights from my guests.
As the creator of The ABM Voice, I built a platform that:
- Challenged traditional marketing playbooks
- Brought fresh insights on conquering the digital realm
- Democratized ABM best practices for marketers at all levels
- Provided practical guidance for navigating digital-first buying experiences
Why I Created GTM Edge
After diving deep into Account-Based Marketing with The ABM Voice podcast, I recognized that the principles of effective GTM extend far beyond ABM alone. Great go-to-market strategy integrates marketing, sales, product, and customer success into a cohesive approach.
With GTM Edge, I'm expanding the conversation to explore the full spectrum of go-to-market excellence. My goal is to capture the wisdom of practitioners who have built, executed, and evolved GTM strategies that deliver real results.
I've seen how the right GTM approach can transform an organization's growth trajectory. I've also witnessed the challenges, pitfalls, and learning curves that come with it. GTM Edge is about sharing these experiences so others can build on them—celebrating the successes while also examining the instructive failures.
My Approach
As your host, I focus on:
- Practical application:Uncovering specific tactics and approaches you can implement
- End-to-end perspective:Exploring how marketing, sales, and product work together in effective GTM
- Digital transformation:Understanding how digital-first buying experiences reshape GTM strategy
- Results orientation:Focusing on approaches that deliver measurable impact
Connect With Me
I'm always interested in connecting with fellow B2B marketing and sales professionals. Feel free to reach out:
Interested in Being a Guest?
I'm actively seeking B2B marketing and sales leaders to share their experiences and insights on GTM Edge.
Book a meeting with me